Yesterday we held our first pop-up prom dress shop for 2020 at The Mall Luton.

80 girls came along to choose a dress and nearly half said they wouldn’t be going to their school prom this summer if they hadn’t got a dress from us.

It was pretty busy first thing, so sorry to anyone who had to queue for a while for a changing room! Great to see happy faces as girls found their perfect dress for their prom.

Thanks to our amazing team of shop volunteers, stylist Lisa Wisdom, make-up artists from Body Shop and Kiko Milano, Debenhams for donating samples for goody bags and to The Mall Luton for hosting our shop there again this year.

Here’s what some of the girls had to say: